A deeper red and VERY pigmented seems true to picture with 3 thin coats. However, it discolored my clear dip powder even though I poured over clear first on swatch before dipping into the clear dip powder. This has not happened to me before with other brands. Good thing I have a spare clear dip powder. I purchased this red to go with the "Blood Moon" dip powder and the "Firewater" dip powder. All three look great together!