Color is gorgeous and as pictured. As with the other red toned dip powder I bought, this one also bled into my clear dip powder, even though I poured over first, before dipping into the actual clear dip powder. This has not happened to me before with other brands. It's very pigmented, I assume. I purchased this color to go with "Blood Moon" and "Wicked Game" dip powders. All three look great together.